Can't be true?

From the BBC

Snooker star Jimmy White is changing his name to Jimmy Brown, as part of a madcap sponsorship deal.
The Whirlwind decided on his new moniker following news that the brown ball in all major tournaments is to be backed by a sauce manufacturer.

Not only that, White will ditch his usual black tuxedo for the forthcoming Masters event in favour of a brown one.

"With a bit of luck, the name Jimmy Brown will be engraved on the Masters trophy at the end of next week," he said.

"The sponsorship of the brown ball really puts the fun back into snooker and, given my previous surname, I wanted to follow that lead.

"I think it is also up to the players to help liven up snooker's image and raise its profile, and I feel good to do my bit with the help of HP."

White, who changed his name by deed poll, plans to keep his new title for the duration of the Masters - and possibly even the World Championships.

And after suffering heartbreak at the Crucible on six occasions, perhaps it will be just the tonic he needs.

Can anyone confirm this story, and how exactly can you sponsor the Brown Ball?

UPDATE 9th Feb - Apparently it is true, and HP Sauce will have a little logo on the brown ball